EMPOWERING HEROES: How Barrett-Jackson Partners with VetTix to Honor Those Who Serve

March 14, 2025
Posted by Barrett-Jackson

Many people attending a Barrett-Jackson event for the first time are often struck by the company’s obvious patriotism – the giant American flag proudly displayed over the world-famous auction block, the recognition of veterans, active-duty military and first responders in the audience prior to the singing of the National Anthem preceding each day’s Collector Car Auction, and the sale of special vehicles designated for causes that often benefit those who have served our nation.

Not as visible but equally important to showing support of those who have selflessly sacrificed for our freedoms, The World’s Greatest Collector Car Auctions partners with Vet Tix, an organization that supports our troops by honoring their service and providing positive family and life experiences, during and after their years of service to our country. The Vet Tix Tickets for Troops program helps reduce stress, strengthen family bonds, build life-long memories and encourage service members and veterans to stay engaged with local communities and American life.

Vet Tix provides tickets – not only to Barrett-Jackson, but also to an incredible assortment of sporting events, concerts, performing arts, educational and family activities across the nation – to all branches of currently serving military and veterans, including immediate family of troops KIA. Those who are interested simply sign up online at VetTix.org. Once Vet Tix verifies the applicant’s service, they can request tickets to events that interest them, then pay a small delivery fee to receive their free tickets.

Barrett-Jackson is honored to have partnered with Vet Tix since 2011, and to date has provided the Tickets for Troops program with more than 60,000 tickets to its events all over the country. The feedback from veterans and their families has been heartwarming and overwhelming.

“Thank you for a fantastic day with my son, daughter, and daughter-in-law,” commented Natalie, a U.S. Army veteran. “I am so grateful for experiences like this. I appreciate your generosity to veterans like myself. We can’t wait to return to Barrett-Jackson!”

Norman, a U.S. Marine Corps veteran, was also grateful: “Thank you for supplying this veteran with tickets to the car auction. It is nice to have our nation stand behind those who have served in the armed services. Your donation helps make my career even more meaningful.”

Barrett-Jackson will be donating a number of tickets to the 2025 Palm Beach Auction, Apr. 24-26 at the South Florida Fairgrounds, as well as the 2025 Scottsdale Fall Auction, Oct. 15-18 at WestWorld of Scottsdale in Arizona. Active-duty military and veterans are encouraged to sign up at VetTix.org today – The World’s Greatest Collector Car Auctions would be honored to welcome you!