Barrett-Jackson Inks Three-Year National Partnership with Toyota and Lexus
December 16, 2019
Posted by Barrett-Jackson
To learn more about becoming a Barrett-Jackson event sponsor visit Barrett-jackson.com/sponsor. To view and learn more about other existing sponsors click here.
SCOTTSDALE, Ariz. – Dec. 16, 2019 – Barrett-Jackson, The World’s Greatest Collector Car Auctions, is proud to announce Toyota and Lexus as official partners at all Barrett-Jackson auctions through 2022. Toyota, along with Lexus, will be joining Chevrolet, Dodge and Ford in the Sponsor Pavilion.
“We’re proud to have Toyota and Lexus join the Barrett-Jackson family as official manufacturer sponsors through 2022,” said Craig Jackson chairman and CEO of Barrett-Jackson. “Our relationship with Toyota started at the 2019 Scottsdale Auction where we sold the first production 2020 Toyota Supra VIN 001 for $2.1 million benefiting the American Heart Association and the Bob Woodruff Foundation. Giving back to those in need is integral to Toyota, Lexus and Barrett-Jackson, each raising millions of dollars each year for charities around the world.”
The first production 2021 Lexus LC 500 Convertible Inspiration Series VIN 001 (Lot #3004) will be auctioned with one-hundred percent of the hammer price to benefit the Boys & Girls Club Or America.
The three-year, national sponsorship for the four auctions held each year, will include display spaces containing their latest models, heritage vehicles and special development vehicles. Toyota will also join other manufacturers at the Barrett-Jackson Performance Track. In Scottsdale, guests can experience the excitement of drifting in a Toyota Supra firsthand. Lexus will also be in the Sponsorship Pavilion at all four auctions with a special display of luxury vehicles and will serve as the presenting Sponsor of the Scottsdale 2020 Opening Night Gala.
“Barrett-Jackson is a natural partnership for Toyota and Lexus, allowing us to connect with car enthusiasts around the world,” said Bob Carter, executive vice president of sales, Toyota Motor North America. “The energy on the auction floor is contagious, as we experienced when we sold the very first 2020 GR Supra earlier this year. We’re proud to enter this three-year partnership, and excited to bring new guest experiences to Barrett-Jackson auctions.”
To learn more about becoming a Barrett-Jackson event sponsor visit Barrett-jackson.com/sponsor. To view and learn more about other existing sponsors click here.
Join the online conversation on Facebook, Twitter and Instagram #BarrettJackson