Barrett-Jackson and TV Host and Executive Producer Mike Rowe Unveil Dodge 4WD Power Wagon at 2024 SEMA Show to Sell for Charity During January Scottsdale Auction
November 6, 2024
Posted by Barrett-Jackson
2025 SCOTTSDALE AUCTION – 1962 DODGE POWER WAGON CUSTOM TRUCK “PROJECT S.W.E.A.T.” – NO RESERVE
SCOTTSDALE, Ariz. – Nov. 6, 2024 – Barrett-Jackson Chairman and CEO Craig Jackson, Emmy award-winning TV host, executive producer, and CEO Mike Rowe, TV personality Colby Donaldson and Ohio-based SugarCreek builders today unveiled a custom 1962 Dodge Power Wagon that will cross the block for charity during the Scottsdale Auction, January 18-26, 2025 at WestWorld of Scottsdale. The 1,000+ horsepower one-of-one four-wheel-drive Dodge will be sold during the January auction with 100 percent of the hammer price benefiting the mikeroweWORKS Foundation supporting skilled trades education.
“It was an honor to unveil the custom Dodge Power Wagon alongside my friend Mike Rowe in our Barrett-Jackson display during the SEMA Show,” said Jackson. “The one-of-one custom workhorse truck showcases SugarCreek and Colby’s tremendous creativity and craftsmanship. It’s an iconic symbol of the American determination and ingenuity that has been the backbone of our country. It’s only fitting that Barrett-Jackson will auction this Power Wagon to benefit Mike’s foundation, which is dedicated to supporting the next generation of skilled trade workers across the country.”
Dubbed “Project S.W.E.A.T.” (Skill and Work Ethic Aren’t Taboo), the one-of-one 1962 Dodge Power Wagon truck features a 1,000+ horsepower supercharged HEMI V8 engine mated to an 8-speed automatic transmission. Built on a late-model Dodge RAM four-wheel-drive chassis, the fully utilitarian truck includes Dodge RAM TRX body styling, a custom crew cabin with suicide doors, hand-built utility flatbed and a hand-crafted leather and an Alcantara interior.
The 1962 Dodge Resto-Mod truck was designed by Colby Donaldson. Best known for competing in three seasons of “Survivor” and hosting reality competition shows, Donaldson is also a custom auto designer with a background in engineering and racing. “Project S.W.E.A.T.” was sponsored by John Richardson, Chairman of the Board of SugarCreek, and built by his team of premier automotive craftsman based in Washington Court House, Ohio.
“The opportunity to work with John’s immensely talented team at SugarCreek and Colby Donaldson to build this custom Dodge truck, and to partner with Barrett-Jackson to help auction it in support of skilled labor, is tremendous,” said Rowe. “Over 9,000 hours of heart, soul and talent were poured into building this custom truck knowing it will benefit the next generation of workers. It’s critical that we raise awareness in support of a skilled American workforce, and this truck will help us do just that.”
The mikeroweWORKS Foundation supports the next generation of skilled labor across the United States through its Work Ethic Scholarship Program. The program aims to close the gap by awarding scholarships to those willing to learn a skilled trade.
Barrett-Jackson is now accepting consignments for the 2025 Scottsdale Auction. Those interested in being part of the auction may consign their collector vehicle here. Those interested in registering to bid may do so here. The 2025 Scottsdale Auction will be January 18-26, 2025, at WestWorld of Scottsdale. General admission and Hospitality Packages are also now available for purchase.
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About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions, is the leader in collector car auctions and automotive lifestyle events, which include authentic automobilia auctions and the sale of private collections. Welcoming hundreds of thousands of attendees per year, Barrett-Jackson produces several live collector car auctions where thousands of the most sought-after, unique and valuable automobiles cross the block in front of a global audience. With broadcast partner A+E Networks, Barrett-Jackson features live television coverage of their events on FYI and The HISTORY Channel, as well as all the cars, all the time via their produced livestream on Barrett-Jackson.com. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings.
In August 2022, IMG, an Endeavor company and global leader in events, media, sports and fashion, acquired a majority stake in Barrett-Jackson and serves as the auction company’s strategic partner in building on its world-class automotive event experiences. For more information about Barrett-Jackson, visit www.barrett-jackson.com, or call 480-421-6694.
Barrett-Jackson Communications
Aaron Cook, TimePiece PR & Marketing at (214) 520-3430 | [email protected]