The Benefits of Consigning Your Collector Car at No Reserve

August 16, 2017
Posted by Barrett-Jackson

This beautiful 1968 Ford Shelby GT350 Fastback is just one of hundreds of vehicles that will be crossing the block at No Reserve during Barrett-Jackson’s upcoming Las Vegas Auction, October 19-21, 2017.

Barrett-Jackson continually sets the pace in the collector car world with its innovative No Reserve auction format. Barrett-Jackson auctions represent true snapshots of the market, where trends are frequently established and record prices are set.

“When well-presented, No Reserve cars are put in front of a large audience, which is what you typically find at a Barrett-Jackson auction, fair prices all around tend to be realized,” says Brian Rabold, Vice President of Valuation Services for Hagerty. “Barrett-Jackson’s No Reserve auctions take overly optimistic sellers out of the equation, the sales are high on energy, and buyers bid freely, knowing that someone with a paddle is going home with the car in question.”

• Our No Reserve auction format provides an unrestricted, honest and competitive bidding environment. As each bid counts, buyers are committed to the process. Bidders “stay on the gas” until they get what they want, knowing the car will go home with the last bidder standing. Buyers attend Barrett-Jackson auctions because they trust that cars are truly for sale.
• Yet there’s more to the Barrett-Jackson No Reserve format. We create a level playing field by ensuring that each bidder is prequalified. Consignors are also prohibited from bidding on their own vehicles, and Barrett-Jackson helps enforce this policy by using the latest technology.

At every Barrett-Jackson auction, the arena is filled with hundreds of prequalified bidders, eager to come home with the car of their dreams.

• Transparency and ethics are important parts of the formula and the cornerstone of how we do business at Barrett-Jackson. In fact, Barrett-Jackson has been named one of the most ethical auction companies in the world. We conduct each auction transaction in a fair, consistent manner, and our sellers receive their proceeds in a timely manner.
• We publish sales data from prior auctions on our website in real time. You’ll find an accurate snapshot of actual prior transactions for the thousands of vehicles previously sold at Barrett-Jackson. You can learn more about our Results Archive by clicking here.
• A comprehensive marketing strategy for cars consigned to our auctions – which includes the power of Barrett-Jackson.com, our Beyond The Block app and the Barrett-Jackson Experience magazine – creates the ability to expose your collector vehicle to an incredible number of potential buyers. During an auction cycle, average stats include 1.4 million sessions, with 5.6 million page views, on Barrett-Jackson.com. The circulation of the Experience magazine is targeted to known and qualified collector car buyers from Barrett-Jackson’s exclusive database. Match all this up with a master plan incorporating digital newsletters, social media, print and digital advertising, and the immense power of Barrett-Jackson’s No Reserve auctions will bring buyers to you.
• Barrett-Jackson’s registered bidders typically obtain hundreds of millions of dollars in bank letters of guarantee, providing unparalleled buying strength across the four Barrett-Jackson auctions. With thousands of registered bidders, less than half ultimately could have gone home with a car, which is in part what creates Barrett-Jackson’s strong No Reserve market.

Since 1971, thousands of cars each year have crossed the Barrett-Jackson auction block at No Reserve. If you have any doubts about the No Reserve format being right for you, we encourage you to speak with an Automotive Specialist or, better yet, attend a Barrett-Jackson Auction in person. If possible, register as a bidder to fully appreciate the quality of our buyers and the quality of our marketplace.

To find out more about selling your car at a Barrett-Jackson auction and fill out a no-obligation preliminary consignment request form, click HERE.

To find out how to become a bidder at a Barrett-Jackson auction, click HERE.

To have a look at what cars are already consigned to our upcoming Las Vegas Auction, go to the Preview Docket HERE.