Five Selling Strategies
May 6, 2011
Posted by Barrett-Jackson
One of the most important things you can do as a seller is get your consignment information submitted early. Visit Barrett-Jackson.com to start the process. VP of Consignment, Gary Bennett, also offers additional advice for consignors preparing to sell their cars:
SOLD AT PALM BEACH 2011
SATURDAY LOT #683
1991 FERRARI TESTAROSSA 2 DOOR COUPE
VIN: ZFFSM17AXM0088175
- Contact Barrett-Jackson, even four to five months before an event, to allow adequate time for the consignment process. Consigning early maximizes a vehicle’s exposure to potential buyers on Barrett-Jackson’s website.
- Be realistic about a car’s value. Do your research and know your car. Barrett-Jackson has free and immediate access to all sales results on Barrett-Jackson.com so you can search previous sales of similar vehicles. But keep in mind, Bennett advises, that there are many factors that determine price. Condition, options, color, mileage and documentation can all impact the value of a vehicle.
- Make sure a car’s title is transferable and correct, which Bennett cautions is a critical detail sometimes overlooked. Barrett-Jackson reviews titles and VIN numbers for potential discrepancies, but it is up to the owner to be sure the title and the actual VIN on the vehicle match.
- Describe the car in complete and accurate terms. Biased expressions like “finest in the world” aren’t helpful to potential buyers. Also avoid slang and car jargon that the average buyer wouldn’t understand. The consignor will be required to physically approve and accept the car’s description as his/her own, by way of signature, and this description will be displayed on the car card and read on the block.
- Be available. The seller’s participation in the display of the car is important. Barrett-Jackson encourages sellers or a representative to be available by their cars, ready to answer questions and engage in a conversation. Bennett says storyboards are also helpful sales tools.