CRAIG JACKSON’S VIEW FROM THE BLOCK: A Partnership For The Future
September 26, 2022
Posted by Barrett-Jackson
Craig Jackson – Barrett-Jackson Chairman/Chief Executive Officer
Barrett-Jackson has always strived to bring our guest experience to the next level. We were the first to implement internet bidding, the first to produce live TV broadcasts and the first to offer 100-percent No Reserve auctions. We are innovators — constantly looking forward to where we can expand the Barrett-Jackson experience and the collector car hobby.
Over the summer, Barrett-Jackson announced its partnership with IMG, an Endeavor company and global leader in events, media, sports and fashion, which has acquired a majority stake in Barrett-Jackson. IMG owns, operates and commercially represents hundreds of events around the world. We now are backed by its global network and expertise in building world-class experiences.
Pairing with the unique power of the Endeavor network has created an unparalleled opportunity for our company, immediately opening doors that will continue to amplify and accelerate the growth of Barrett-Jackson as a global lifestyle brand and bring the latest innovations in entertainment and live events to our guests at our auctions across the country.
IMG has admired Barrett-Jackson for years and is just as excited as we are to continue to elevate every aspect of our company and what we offer. With them, we will be opening new doors during a time when enthusiasm around collector cars and live events, along with demand for auto-related content, is at a record high — and as car collectors are increasingly trending younger. Barrett-Jackson and IMG will continue to answer this call with innovation and expansion.
The auctions that you know and love are certainly not going away. With Steve Davis and I still being the driving force, having IMG as a partner will only add to the auction excitement that we are known for. Many new aspects of the events, including additional dining, fashion and automotive experiences, are in the works.
I am so pleased to partner with the leader in event management to optimize our guest experiences and create new opportunities for car enthusiasts around our live events and media offerings. Whether you’ve grown up around the auctions or have recently experienced one as a bidder, consignor or guest — we are all looking forward to enhancing the auctions for everyone in our collector car community.
To start things off at the upcoming Houston Auction, the Opening Night Party will take place Wednesday, October 19, at NRG Center. The acclaimed Texas-based Emerald City Band will headline the evening filled with live music, dancing and Texas cuisine.
We have an incredible variety of vehicles on the docket October 20-22, 2022, in Houston, including a 2019 Ford GT, a Jeff Hayes 1967 Corvette custom convertible, a 2022 GMC Hummer EV Edition 1 pickup, supercars, classic muscle and more — all selling with No Reserve.
Along with the excitement on the auction block, we will be crowning the winner of our 2022 Fantasy Bid game presented by Dodge with a 2022 Dodge Challenger as the grand prize, providing exhilarating rides on the Barrett-Jackson Performance Track with Cadillac as a first-time participant and, as always, will have a first-rate shopping selection in our Exhibitor Marketplace.
I look forward to seeing you all in Texas to witness the combined horsepower of Endeavor, IMG and Barrett-Jackson. Stay tuned to see where this partnership takes the company next, and how we will grow and enrich this generation and the next of the collector car community.
— Craig Jackson
An avid car collector, award-winning restorer and racing enthusiast. With Craig at the helm, the Barrett-Jackson Auction Company is celebrating over 50 successful years in the collector car hobby.
From top left: A few of the IMG and Endeavor-owned events and experiences including Lionel Richie at the Hampton Court Palace Festival in London; Taste of Paris at the Grand Palais Éphémere; Ultimate Fighting Championship (UFC); Professional Bull Riders (PBR); Formula D (Formula Drift); and an immersive experience at the Hall des Lumières in New York.